Management of new business by its own capital",to clients of various genres consulting firm that provides services in the "zero step" against.Left is representative director Namiki Yuta.Right of director Masanori Miyazaki.Namiki Yuta (below Namiki) begin with Ray-Ban is,I think I was born at the request of the United States Air Force.WIRED (below W) United States Army Air Corps,the predecessor of the United States Air Force,Bausch & Lomb hand,has become a beginning that has requested the development of "sunglasses to protect the eyes of the pilot." The birth of the "Ray-Ban Green lens" was a unique green in 1929,and formally adopted in the next 30 years and selling in the market has started in '37.The brand was born of "Ray-Ban",it seems to have been the timing of this market started selling.But it is Masanori Miyazaki (hereinafter Miyazaki) teardrop "Aviator".The Tom? Cruise and Tetsuya Watari of "the western police" of the "Top Gun" was over,I am intensely remember.Not only style,but it was actually military spec.Namiki Ray-Ban,which I bought for the first time was "Wayfarer".At that time I went to the United States west coast of the high school,image such as "Speaking of sunglasses,wayfarer Ray-Ban" is,there was still heavily.W "Wayfarer" that was released in 1953,it precisely that's movies,or has been symbolically used in "Breakfast at Tiffany's" and "blues? Brothers",it's musician Bob? Dylan is over In or not,there are comparatively classic image,Namiki-san even was the mid-1990s high school,but I was a continued cool image.What brand is doing a little bit ahead of Namiki era,and to always be overtaken somewhere,it will become stale.The point Ray-Ban,you have an image,such as "brand that is always pointing to the 12 o'clock".But it seems to be stubborn,that has continued to express the uniqueness by not shake the contrary,what is not a rare brand.Miyazaki it even,becomes too strong sunglasses of image,the fact that the "Ray-Ban has been to expand the optical product",but it had become a period of time in the situation,such as do not know even the Ray-Ban user.W Ray-Ban in 1999,has been sold to Italy looks o Thika from Bausch & Lomb.
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Fashionable eyewear good looks Oh Atlantica in Luxury,with the aim of acquiring new customers,it had been designed in good style to the optical line of Ray-Ban.Sales itself seems to have been strong,but considering the brand power of Ray-Ban,did not seem to maximize the potential of optical.Namiki normally there,further or stray,or by trying to protect the brand image would stop the optical,such as the But many managers that the decision,in the case of looks Oh Tika,referred to as "Back to Basic" I think I made the right decision.In other words,such as "wayfarer" and "Aviator",or "club master",that diverted the model to say the brand icon in the optical,we are not selected the road to take advantage of their assets.To think and it but looks like a commonplace later,whether it was that just how essential and difficult,and I would like to commentary by citing some of the brand as an example.Lord is the story surrounding brand who had been predilection by the time I had been living in the United States.How to make innovative "brand" that does not fade even the 21st century? The upbringingI think in the field management and WIRED!Airlines and electronics manufacturers,or start-up and sports teams,....By performing consulting from the "step zero" to all genres,Japan and field management to continue to do and activities caused the Ino Evasive Angles tion in the world.They think,the talk session as long as overnight to be touching the gem of the know-how to develop innovative "brand",was held under the auspices of Ray-Ban! New amazing new song in "Shake It Off"! Keep an eye increasingly diva,Taylor? Swift.Plain clothes sense of also excellent,it is also a regular's fashion snap.
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